Evaluation part 1:In what way does your media product use, develop or challenge forms and conventions of real media products?


For our Title sequence we used STINC to convey our micro-features: Cinematography, Sound, Editing and Mise-en-scene.We also used this with our Macro-features: Representation, Genre, Narrative and audience. 

S = Settings. Choosing the appropriate location to set the scene within your film is one of the main priorities a film maker should have. The setting should be conventional of the chosen film genre genre in order for your film to conform to the genre ideals and ultimatley address the target audience.Choosing the Settings for our title sequence was quite an obvious task as it was crucial that all footage was based in a school which we had to our advantage as we were working within one.However we still had to decide on which locations within the school building would reflect the identities of each social group and their stereotypes.This proved to be quite difficult for the 'Elite' for example as no where within a school is particularly luxurious or a girls paradise however we decided that a bench would be the perfect place for the girls to gossip and socialise as they would not have to share it with any other students that does not meet their standards.Re-searching into other films and TV series that had represented characters with the same characteristics helped us with the process of choosing settings.We looked at the film Meangirls and the TV series 'Gossip girl' for inspiration, we debated whether to place the girls in the canteen on a table as they spend most their time in mean girls, or on a bench like gossip girl, however after thinking about it we come to the conclusion that they would sit on the bench as their was not enough of them to fill up a canteen table which wouldve efffected the shot and also our group of popular girls were already heavily inspired by the gossip girl characters.Thinking of a setting for both 'The Jocks' and 'The Geeks' was more simple ,undoubtedly the perfect setting for the Jocks is the sports hall,and luckily for us our school hall has basketball hoops and markings on the floor so it was perfect for reflecting the characteristics on our basketball playing 'Jocks'.For the Geek We set our scene in the science corridor in school as geeks in other high school films we have researched are usually found in the science lab revising chemistry,biology or physics.The classroom that we used for the geek also looked the most American out of all the other classrooms and departments in our school. 'The Freak' scenes setting was difficult to decipher.  however me Brittany and Jazmine sat down and spoke about the most isolated setting within a school, we decided that the schools toilet was the perfect place as an individual cubical could not be any more isolated and remote compared to the hustle and bustle of other areas of the school such as the corridoors and the canteen. When finding settings we had to consider whhich areas would reflect each social groups characteristics best and also which parts of our British school looked most like an American High school.

T = Themes. Evidently our title sequence has a recurring theme of America and High school, me and my group heavily had relied on the setting and Mise-en-scene to help communicate the theme of an American high school.However the more underlying theme within our title sequence that is slightly more sinister is the theme of discrimination and prejudice. The fact that these social groups are still so prominant within the American High School community is an issue that needs to be uncovered.We decided that in our narrative the most popular girl within the 'Elite' group Brittany, would flourish a relationship with the hopeless 'geek', this would challenge the conventions of a high school drama where usually the popular girl would get with the Jock and hopefully change the views of our audience among the prejudices against certain social groups and what is socially acceptable.

I = Iconography. The 'High school drama/comedy'genre is heavily dependent on iconography to illustrate the narrative therefore focusing on key iconography was important in the process of production.The use of different social groups being represented which were ; 'The Geek', 'The freak', 'The Elite' and 'The Jocks'was one of our main iconography features as these are broadly known stereotyped groups that American schools are believed to have and this is supported in other films that we have researches such as American Pie, Meangirls,Clueless,High school musical,21 Jump street and the Breakfast club. The iconic high school event that has now spread all over the world but was derived from America is the end of year prom. We included this in our narrative idea , however unfortunately it did not feature in our Title Sequence due to time restraints. The foundation of our title sequence was based on the use of the Yearbook which is a main iconography feature in high school.This was our main prop for our title sequence which we depended on to convey our narrative and titles.Throughout our title sequence there are shots that include the front of our book that includes the title of our film, this worked really well as throughout the title sequence the audience were constantly reminded of the title of the film subconsciously.

N = Narrative. Within our title sequence we focus on the introduction of the characters,social groups and the relationships that arise between them.However we chose not to focus on the narrative of our actual film due to the fact that we didn't want there to be any confusion of our title sequence being a trailer.  Furthermore the use of our iconography and settings it becomes very clear to the audience the narrative style that is foreshadowing.The narrative of our entire film that we had pitched at the beginning of the process was a very conventional of the high school drama genre as it included the main issues that this style of film should include such as relationship problems, gossiping/rumors ,partying and the struggle of school life in general. 

C = Characters. The characters within our title sequence were very obvious and typical of the genre.The use of different social groups and the relationships between these social groups is usually what forms the foundation of a high school dramas narrative.As i have mentioned throughout, our social groups that we represented were the 'Jocks' the popular girls/ 'Elite' the 'Freak'and 'The Geek'and we did this in a very cliche way in order to conform to the conventions of our genre.However we did challenge conventions as unlike most high school dramas where the geek is normally outcasted from the rest of the groups and only plays a small role ,the Geek plays a main role within the film as he is closelyt linked as the film progresses with the main elite girl Brittany. 

S = Style. Our title sequence has a very conventional style in terms of addressing the genre's ideals. As mentioned earlier the use of social group representations shaped the narrative of our title sequence.We had used a very similar style to films such as Mean girls, Clueless and The breakfast club.The actual style in terms of visuals of our title sequence was the idea of using a book to illustrate the narratve and introduce the cast and crew members. I think this worked really well in terms of style as not only was it aesthetically interesting but also it conformed to the genre conventions and helped our narrative and character backgrounds become clear before the film has even begun.

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